Legal

Acceptable Use Policy

Last updated: June 2026

1. Purpose

This Acceptable Use Policy outlines what is and isn't permitted on the Preorder platform. It exists to protect Merchants, Buyers, and the integrity of the Platform. Violation of this policy may result in account suspension or termination.

2. Permitted Use

Preorder is designed for fashion and apparel brands to run pre-order campaigns. Permitted products include:

  • Clothing, footwear, and accessories
  • Jewellery and handmade goods
  • Fabric, textiles, and sewing patterns
  • Fashion-adjacent homewares and lifestyle products

If you're unsure whether your products are permitted, contact us before creating a listing.

3. Prohibited Products

You may not sell:

  • Counterfeit or replica goods
  • Stolen property
  • Products that infringe on third-party trademarks, copyrights, or patents
  • Weapons, drugs, or controlled substances
  • Products that are illegal to sell in your jurisdiction
  • Products that promote hatred, violence, or discrimination

4. Prohibited Conduct

You may not:

  • Create listings for products you have no intention of delivering
  • Misrepresent products, materials, or delivery timelines
  • Use misleading images or descriptions
  • Attempt to circumvent platform fees
  • Use the Platform for money laundering or fraudulent activity
  • Harass or abuse Buyers or other Merchants
  • Upload content that is illegal, harmful, or violates others' rights

5. Fulfillment Expectations

Merchants must make a good-faith effort to fulfill pre-orders within the estimated timeframe communicated to Buyers. If delays occur, Merchants must proactively communicate with affected Buyers.

Repeated failure to fulfill orders, excessive refund rates, or a pattern of buyer complaints may result in account review or suspension.

6. Content Standards

All images and text on your storefront must be your own or used with permission. Product photography should accurately represent the item being sold. Fashion photography featuring models (including swimwear, lingerie, etc.) is permitted provided it is tasteful and product-focused.

Content that is explicit, gratuitously violent, or intended to shock rather than sell is not permitted.

7. Enforcement

We review reports of policy violations and take action based on severity:

  • Warning for minor or first-time violations
  • Listing removal for content-specific violations
  • Account suspension for serious or repeated violations
  • Permanent termination for fraud, illegal activity, or egregious violations

8. Reporting Violations

If you believe a Merchant is violating this policy, contact us at hello@thepreorder.app with details. We investigate all reports.